GUIDING YOU TO
SPONSORSHIP SUCCESS
From Search to
Secured Deals
Athletes thrive on structured training plans to achieve victory, and navigating the athlete sponsorship and NIL landscape is no different. Instigo’s exclusive NIL course provides a personalized roadmap to success, helping you fine-tune your personal brand just as you do your athletic technique. Beyond the basics, we offer step-by-step guidance, tools, and resources to secure athlete sponsorships, athletic sponsorships, and endorsements.
From identifying the right sponsors to crafting compelling messaging and approaching opportunities strategically, we’re here to support you every step of the way. Sign up below to learn more about joining the next Sponsorship Blueprint for Athletes and Talents NIL class cohort beginning January 2025.

ARE THESE YOUR CHALLENGES?
Feeling Lost with Athlete Sponsorship Opportunities?
Struggling to Stand Out as a Sponsored Athlete?
Unclear on Financial
Expectations?
Many student-athletes don’t know where to start when it comes to monetizing their name and building a personal brand. A clear roadmap, such as an NIL education program, is essential, especially with increasing competition.
With so many athletes competing for sponsorships, distinguishing yourself from the crowd is tough. It’s not just about talent – it’s about having a unique brand that appeals to potential sponsors.
Athlete sponsorship applications can vary widely in payouts and expectations. From small local endorsements to larger athletic sponsorship deals, understanding how to get the best individual sport sponsorship opportunities can be a challenge.
Your personal brand is a seed. Plant it well, nurture it, and watch as it grows to impact the world beyond your imagination.


This course is designed specifically for athletes and talents seeking to secure their own athlete sponsorships and NIL deals. Through expert-guided workshops, mentorship, and real-world examples, you’ll gain actionable insights on how to get sponsors as an athlete and develop a clear, compelling personal brand. By the end of the course, you’ll have everything you need to complete your athlete sponsorship applications, close deals confidently, and thrive as a sponsored athlete throughout your career.
KEY FEATURES
- The earlier you establish your personal brand, the better positioned you are to secure athlete sponsorship deals and long-term partnerships.
- Sponsorships amplify your visibility, making it easier for colleges and professional teams to recognize your talent and potential, opening doors to scholarships, contracts, and opportunities to become a sponsored athlete.
- With the right deals, such as athletic sponsorships or NIL endorsements, you can secure substantial income while you’re still in college, allowing you to focus on athletic and academic performance.
- NIL isn’t just a short-term opportunity. With proper NIL education and branding skills, you’ll learn how to get individual sport sponsorship deals that set you up for success, even beyond college.
Maximizing NIL: The Key to Your Future Success
NIL isn’t just about short-term gains; it’s a powerful way to set yourself up for life beyond college sports. Programs like this NIL course or an NIL certification help athletes understand their value and build a sustainable future. Here’s why prioritizing NIL is crucial:
MEET YOUR COURSE INSTRUCTOR
From Pro Athlete to Sponsorship Expert



Samson Oni, a former world top 10 track athlete turned licensed athlete agent and sponsorship expert, built Instigo with one clear goal in mind: to pioneer unique, data-driven sponsorship solutions for rights-holders, brands, and athletes like you. Leveraging his experience as a pro athlete and over a decade-long corporate career working with top-tier teams in the NBA, MLS, and English Premier League, Samson has helped entities across the world secure high-value sponsorships.

Have Questions? We’ve Got Answers
Ready to Get Started with
the Sponsorship Blueprint for Athletes and Talents?
The Sponsorship Blueprint for Athletes and Talents is designed for dedicated individuals ready to elevate their brand.
Please provide as much information as possible to help us determine if you’re the right fit for our exclusive opportunities.