WHAT WE DO

Instigo is the sponsorship agency that helps venues, events, talents, and brands close smarter, faster, and more valuable sponsorship deals. With over $30 million secured in annual sponsorship revenue, we know what it takes to deliver results.

WHO WE SERVE

Tailored Solutions
for Every Client

Whether you’re a rightsholder, a corporate brand, or an athlete, Instigo offers bespoke services that align with your unique needs.

WHAT MAKES US DIFFERENT

Great sponsorships start with the right story.

We’re not just another sponsorship agency. We’re your value hackers, story crafters, and deal closers. Instigo blends the analytical firepower of top-tier sponsorship consulting with pitch-perfect storytelling to move both minds and money.

Your path to high value sponsorships starts here.

HOW TO PARTNER WITH US

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WHY CHOOSE INSTIGO?

Great sponsorships start with the right story. We help rightsholders tell it. We help brands live it. And we help talent activate it. Instigo is the sponsorship agency that transforms overlooked assets and untold narratives into high-impact, ROI-driven partnerships.

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PREVIOUS WORK AND WHAT CLIENTS SAY

Professional sports Major League Soccer team Orlando City Soccer Club logo
Professional sports NBA team Cleveland Cavaliers logo
Professional sports league Professional Bull Riders logo
Professional sports NFL team Cleveland Monsters logo
Professional sports esports team Cavs Legion Game Club logo
Professional sports English Premier League team West Ham United logo
  • Masterpiece! I would like to thank you for everything. It’s been a pleasure working with you. I will definitely use you again in the future.
    Kimberly Winston, CEO
    Ride To The Olympics Foundation
  • We absolutely love the work that you did.
    Josh Baker, CRO
    Professional Bull Riders
  • Thank you for being so patient and understanding with the project that we approached you with. The pitch deck was very smartly written and designed. The final product is beyond and better than what we had expected. Thank you!
    Kamal. M Wadhwani, Founder
    Focus Usa, Inc.
  • I’m very impressed Samson with your gift to create our company pitch deck. I think we’re very fortunate to find someone like you. Thank you so much!
    Abdullah Muhammad, CEO
    Community Capital Fund

SOMETHING ABOUT US

Whether you’re a venue, event, talent, or brand, Instigo’s expert sponsorship consultant, Samson Oni, will reengineer your strategy from first pitch to final deal.

Having worked in sponsorship sales around the world and closed six-figure partnerships, I’ve learned that when you take stock of the entire business landscape, there’s no shortage of who sponsors can choose to do business with. This means that property rightsholders must stand out in the marketplace and sponsors must use data intelligence to select the right partnerships.

Samson Oni, MSc

Founder & Lead Deal-Maker

NEWS AND ANOUNCEMENTS

A $500K Sponsorship Breakthrough

September 27, 2024

Discover how Instigo Agency turned a long-standing challenge into a $500,000 naming rights deal for Spearfish’s Keating Resources Sportsplex. This transformative partnership brings new opportunities, upgraded programs like Skate Nights, and community-driven impact that redefines sponsorship success. Read more to uncover the strategy behind the breakthrough.

Ready to take your project to the next level?

Get in touch with us to learn more about how Instigo can help you achieve your sponsorship goals.