WHAT WE DO
Instigo is the sponsorship agency that helps venues, events, talents, and brands close smarter, faster, and more valuable sponsorship deals. With over $30 million secured in annual sponsorship revenue, we know what it takes to deliver results.
We maximize sponsorship value. Whether you're an event, municipality, or venue, we’re the sponsorship sales agency that delivers results.
For corporate brands looking to unlock new sponsorship opportunities that align with your brand values and delivers measurable ROI.
Helping athletes and talents build personal brand, grow visibility, and secure high-value partnerships.

WHO WE SERVE
Tailored Solutions
for Every Client
Whether you’re a rightsholder, a corporate brand, or an athlete, Instigo offers bespoke services that align with your unique needs.

I'm a Property
Rights Holder
Maximize your sponsorship value with expert storytelling.

I'm a
Brand
Work with a strategic sponsor agency that connects you with top-tier properties.

Talent
We help emerging talent land the right corporate sponsorships.
WHAT MAKES US DIFFERENT

Great sponsorships start with the right story.
We’re not just another sponsorship agency. We’re your value hackers, story crafters, and deal closers. Instigo blends the analytical firepower of top-tier sponsorship consulting with pitch-perfect storytelling to move both minds and money.
Your path to high value sponsorships starts here.
HOW TO PARTNER WITH US

Contact Us

Project Briefing

Execution
WHY CHOOSE INSTIGO?
Great sponsorships start with the right story. We help rightsholders tell it. We help brands live it. And we help talent activate it. Instigo is the sponsorship agency that transforms overlooked assets and untold narratives into high-impact, ROI-driven partnerships.



Proven Results
Data-Driven Insights
Tailored Strategies
Over $30M in sponsorship revenue
secured.
Proprietary valuation and market
insights.
Customized solutions for every client, backed by emerging trends.

PREVIOUS WORK AND WHAT CLIENTS SAY






SOMETHING ABOUT US
Whether you’re a venue, event, talent, or brand, Instigo’s expert sponsorship consultant, Samson Oni, will reengineer your strategy from first pitch to final deal.
Having worked in sponsorship sales around the world and closed six-figure partnerships, I’ve learned that when you take stock of the entire business landscape, there’s no shortage of who sponsors can choose to do business with. This means that property rightsholders must stand out in the marketplace and sponsors must use data intelligence to select the right partnerships.
Samson Oni, MSc
Founder & Lead Deal-Maker
NEWS AND ANOUNCEMENTS


A $500K Sponsorship Breakthrough
September 27, 2024
Discover how Instigo Agency turned a long-standing challenge into a $500,000 naming rights deal for Spearfish’s Keating Resources Sportsplex. This transformative partnership brings new opportunities, upgraded programs like Skate Nights, and community-driven impact that redefines sponsorship success. Read more to uncover the strategy behind the breakthrough.
Ready to take your project to the next level?
Get in touch with us to learn more about how Instigo can help you achieve your sponsorship goals.