ABOUT USMore than sponsorship proposaldesign.
We get you corporate sponsors and equip you with a compelling case to present your price with confidence.Our Story
In businesses in which people have identical products and resources, some people appear to be given a license to print money, and yet others struggle to find sponsorships, funding, or investment to support their event or platform – This is the problem that we're focused on solving for companies and individuals who are tired of screaming... “show me the money” (Jerry Maguire voice).
People are great at visualizing their ideas but when these ideas are ready to be introduced to the world, and a financial deal is on the line, the communicated idea lacks the same impact, value, and appeal that the creator first imagined. Instigo works to bridge this gap by helping entities to uncover their true value, use storytelling to package it, and then pitch that value to their dream partners.
In a world that often breaks you and shoots down great ideas, Instigo was created to give people more confidence that their ideas, products, or services will be understood and adopted.
The alternative approach to pitching has long been to sell the idea itself, together with shallow background information and a lifeless vision. When done in this way, without exciting visuals and a convincing narrative, the potential business partner sees a commodity that they can likely purchase cheaper elsewhere.
However, at Instigo, our core strength is setting organizations apart from their competition, since founder Samson Oni, a sponsorship business professional and former pro-athlete, founded the company in 2020.
During Samson Oni's career within the sales departments of multiple professional sports teams (in the NBA, MLS, and English Premier League), Samson's efforts helped to secure over $30M in annual revenue. It was during this time that Samson polished his solution to a frequently unsuccessful buyer decision-making process.
When pitching ideas to potential business partners, Samson’s answer for increasing success was to create a deeper reason for buying into the idea and using storytelling to communicate the value that would result from a partnership. This ideology now propels the work at Instigo, which has led to many successful business deals for our clients.
As we continue to help bring ideas, products, and services to life; we find better ways to extract value from unique conditions and environments, and in doing so, we do what we’re best at… giving you confidence that decision-making will work in your favor more often. Samson Oni Owner & Partnership Development
Our Story