4 minute read | September 2024
After years of searching for the perfect sponsor, the City of Spearfish can finally celebrate a transformative partnership for its flagship recreational facility, now named the Keating Resources Sportsplex. Thanks to the relentless efforts of Instigo Agency and its CEO, Samson Oni, this landmark $500,000 naming rights agreement has been secured, bringing long-term benefits to the community and redefining sponsorship in the region.
Community-Driven Impact at the Heart of the Deal
Instigo Agency’s innovative approach focused on creating sponsorship packages that deliver tangible benefits to the Spearfish community. The deal emphasizes not just financial support but meaningful contributions to the city’s residents, such as upgraded facilities, new programs, and enhanced events. One key asset in the sponsorship strategy was the beloved Skate Nights program, which served as an important piece to demonstrate how this partnership could resonate with the public and foster goodwill.
“Our approach at Instigo is rooted in aligning sponsorships with positive community impacts, whether it’s education, health and fitness, or environmental sustainability,” said Samson Oni, CEO of Instigo Agency. “This $500,000 deal between Keating Resources and Spearfish is a perfect example of how we connect brands with initiatives that truly matter.”
A Synergistic Partnership
The partnership ensures that Keating Resources will not only gain visibility through marketing, events, and program-related outreach but will also be closely associated with high-profile initiatives that drive positive change in the community. The company’s support will enable sports associations to host local and regional tournaments and expand recreational opportunities, positioning the Sportsplex as a vital hub for youth and adult athletes alike.
“This sponsorship allows us to further our mission to create a legacy and join the City in its commitment to promote physical, social, and economic
growth by creating this facility for local and regional athletes to compete,” said Alec Keating, President at Keating Resources, LLC. “We are proud to invest in a facility that will create lasting benefits for the residents of Spearfish and surrounding areas.”
Enhancing Community Life and Building Goodwill
The Keating Resources Sportsplex will not only serve over 1,400 youth and adult athletes annually but also enrich the broader community by hosting events that were previously unattainable. Instigo Agency’s packaging strategy, focusing on programs like Skate Nights, demonstrated how sponsorships can provide immediate value to residents while generating significant public support for sponsors.
“This type of sponsorship packaging aligns the Keating Resources brand with values of community, health, and sustainability,” said Oni. “We’re proud to deliver partnerships that foster goodwill and create a positive legacy for both the sponsor and the community.”
Community Endorsement
Tyler Ehnes, Spearfish Parks and Recreation Director, praised the collaboration: “This partnership between Keating Resources and our city, brought to fruition by Instigo Agency, is a major step forward for Spearfish. It’s more than just a sponsorship—it’s an investment in our community’s future. The Keating Resources Sportsplex will provide opportunities for our residents and athletes that were previously out of reach.”
About Instigo Agency
Strategic Sponsorship and Partnership Advisors
Instigo Agency is a premier advisory firm offering specialized services in sponsorship management, strategic partnerships, and sports marketing. Our mission is to bridge the gap between brands and rights holders, delivering value-driven sponsorships that maximize both financial return and brand exposure. With a deep understanding of market trends, valuation methodologies, and partnership negotiation, Instigo serves as a trusted partner in optimizing the full potential of sponsorship deals.
Mission Statement
At Instigo, our mission is to empower our clients; ranging from brands, rightsholders, and athletes to events, governmental entities, and exhibitions—with the tools, insights, and strategic foresight to consistently achieve sponsorship success. Leveraging data-driven insights, emerging market trends, and compelling storytelling, we aim to lead the industry in delivering innovative, impactful sponsorship solutions that elevate brands and maximize returns for our clients.
Vision Statement
We envision a future where every sponsorship deal is optimized for maximum impact and value, reshaping how brands, athletes, and property rights holders engage in mutually beneficial partnerships.
More information about the deal in the Black Hills Pioneer
