For property rights holders—including government entities, sports venues, public parks, transportation systems, cultural events, and business events—this trend presents a golden opportunity to leverage the power of media-driven sponsorships.
While the sponsorship-budgets of these large brands continue to remain at a healthy place, brands themselves are increasingly applying a rigorous approach to the way they evaluate and select where to spend their sponsorship budgets. More...
One of the main driving forces behind successfully convincing a prospect that they’re missing out on a market opportunity or that your product will help achieve their goals, is the establishment of interpersonal chemistry. More...